7 things I did to increase my EPMV on my Ezoic account

If you are going to rank earnings, user experience, site speed, and web design.. how would you rank them in terms of your priority on doing your blog? I bet most of you will say "it depends on one's goal", is it? Well, let me share with you my take on this topic as I tackle my personal Ezoic journey specifically about growing my EPMV (Earnings Per Mile Visitors) rate.

EPMV Ezoic
EPMV Ezoic

 
So, if I am to rank the 4 given factors above in terms of priority, I would rank them as earnings (1), site speed (2), user experience (3), then web design (4), with reservations. Did I just make it more complicated? Haha! Well, don't get me wrong as I think it is true that it really depends on your goal. If you have a free hosted blog where you simply share your life experiences there then go ahead and do as you please with it. But when you reach a point where there is already an opportunity to make that something even more, of course, we take that.

What is up with those reservations? I think it is the balance and knowing what point are you at right now in your "blogging life". As an informative lifestyle blogger, I am more focused on my content being of use or help to someone rather than gaining or having a big amount of readership. At the moment, earning more makes me personally be inspired to do better. But my plan is when I reach a specific amount of income from blogging then the focus switches to the next factor, and so on. The good news? In Ezoic, you can work on all of these factors simultaneously! 

One of the things publishers are busy with who uses the Ezoic platform is making our EPMV higher which means better income! Who would not, right? So let's start as we'll tackle more helpful details along the way.

1. I make sure to use ALL the available and applicable ad placeholders as much as I can.

Ezoic ad placeholders
Ezoic ad placeholders


Use ALL the different ad codes including the in-content ads. The in-content ads can be as many as 50 and I use them all. What I do is thru the Ezoic Chrome extension ad placeholder, since placed ad codes can be seen on similar pages on your blog, I select the longest blog I have and check articles with different formats and those are where I put the remaining ad codes available.

* Don't skip putting "Native ads" too which is just like the matched content version from Google Adsense. They use the Outbrain type of ad format which is already tried and tested to be very engaging to the readers.


2. Link your Google Adsense account and do the mediation
3. Apply for the Google Ad exchange program

Adsense mediation & ad exchange program
Adsense mediation & ad exchange program



* Both above will make the rates of your ad inventory more precious as more and bigger advertisers will try to bid for those ad spaces where the higher the bid wins.


4. Setting my optimization goal to revenue-focused

revenue focused
revenue focused


Surprisingly, this setting is not the most popular choice for most of the Ezoic publishers I know, they actually prefer the balanced setting amongst all. Going back, this one depends on your goal. I understand showing too many advertisements on your site or blog is really a turn-off but if they'll hear my side, that is just a small price to pay in return as the support they'll give to us, publishers. And also, "Too much" is subjective.


5. I ONLY show Ezoic ads on Ezoic versions of my blog pages.

100% Ezoic
100% Ezoic



Ezoic does not forbid you from using them with other ad platforms but when you do, their ad value gets diluted thus resulting in a lesser EPMV rate. Ezoic's explanation here

My site is currently set to 100% (controllable) Ezoic viewing but they send a little portion of your traffic to see the "old version" or the "non-Ezoic version" of your site, still. And when that happens, there is where all the wrapped ad codes appear.

* If you have a site-wide ad code from a different ad platform, this is where their Ezoic script remover gets handy. P.S. I also use this to hide some of the plugins the LEAP program does not reccommend. More details here

<!-- EZOIC_REMOVE_BEGIN -->

**The Script to Remove goes here**

<!-- EZOIC_REMOVE_END -->


6. Optimize the LEAP program (former site speed accelerator)

Ezoic LEAP
Ezoic LEAP

Why is site speed important? In the simplest manner I can tell you without going through some technical terms, here are 3 reasons why:

a. You lose a chunk of potential visitors and lesser engagement if your site loads slow. 
b. Faster loading time and longer exposure of advertisements mean higher earnings.
c. Better site speed equals better SEO (search engine optimization) as per Google.

What's great about Ezoic's LEAP program is that it scores and gives recommendations that can help us improve our sites. A measurable score to refer to and direct recommendations on how to solve issues to make our sites better is already them serving us a silver platter, giving us lesser reasons to not perform better. It's actually a great move since it's a win-win situation where if sites using their platform improves, of course, it'll also go back to them in many ways thinkable.


7. Use all the data you can get from their Big Data Analytics

With the Big Data Analytics, you can see what topics are earning more, what pages are performing better, even to what rate per country is giving you. It's easier to focus on factors that matter and things that perform. Some bloggers even drastically change niche and target tier 1 viewership which is reasonable as they are following where the money is. But for me, adjusting a bit for broader market reach is good but not to a point where you solely focus on just that, unless you are only doing it for the money which I highly discourage.

traffic by location
traffic by location


As of the moment, I am experiencing the lowest EPMV rate of $9 during lean days to as high as $20+ on good days making an average of around $16 (can be seen from the first photo on top of the article) which is not that bad compared vs. their top performers but this right here is already an achievement for me. For reference, US-based bloggers with American traffic can hit around $40+ EPMV value which is really something to consider. While typing this post, my current highest recorded EPMV value I got was $35. Not bad! Hehe 

* My highest recorded RPM on Google Adsense back then was $73 but it only surged once (story here). It was really high though but it only lasted for a short period of time, I still find Ezoic more stable, reliable, and generally better.

Right now, I am really satisfied with my setup because aside from my Ezoic earnings, my Adsense and Ad.plus ads are also earning simultaneously which I believe is working at optimized rates as well. A pretty solid and efficient funnel if I were to be asked. Happy! Thank you, Lord! I am looking forward to doing this as long as I can since I am enjoying it. If you want to join the Ezoic family, feel free to register using my referral link here.




Subscribe to Michael's Hut blog
Michael Oyco YouTube Channel
Michael's Hut on Facebook
Michael Oyco on Instagram
7 things I did to increase my EPMV on my Ezoic account 7 things I did to increase my EPMV on my Ezoic account Reviewed by Michael on July 01, 2021 Rating: 5

11 comments:

  1. Linden from Ezoic here! Love this blog. Thanks for the feature!

    ReplyDelete
    Replies
    1. Thank you Linden for the appreciation! Wohoo!

      Delete
  2. Thank you so much for this, these are all such great tips, I need to work on it!

    ReplyDelete
  3. Good to know about these wonderful tips and will definitely look to see how to improve the EPMV. Nice share!

    ReplyDelete
  4. Ezoic is definitely a great way to monetize website. These are helpful tips. Those using Ezoic will find your post to be of great value.

    ReplyDelete
  5. This is very helpful info for bloggers! I had never heard of the Google Ad Exchange Program before.

    ReplyDelete
  6. very useful! I often think I should spend more time looking for monetization options

    ReplyDelete
  7. I'm happy with my blogging life at the moment, and I'm not sure I have achieved the readership numbers for this kind on monetisation yet. It all still seems a bit complicated to me, but I will keep it in mind for the future.

    ReplyDelete
  8. This post is so useful for all bloggers. I would try to follow these wonderful tips and will definitely look to see how to improve the EPMV. Thanks for sharing.

    ReplyDelete
  9. Interesting post mate. I've only just started my Ezoic journey so still learning the ropes. Looks a good platform though and was simple to set up.

    ReplyDelete
  10. Thanks for this guide on increasing Ezoic ads earning

    ReplyDelete

Powered by Blogger.